Are you making the effort to write engaging blog posts? If not, why not? The Internet landscape is littered with blogs. Some blogs are good but the majority are uninspiring and, well, nothing to write home about. What separates a good blog from an ordinary, lackluster one?
Simple… it’s the content. Specifically, the blog posts you publish.
Blogs are all about content. That is what attracts visitors. Graphics help too. So, you should have attractive, professionally done graphics on your blog. Use royalty free photos to spice things up on your blogs.
However, the graphics, photos and even videos are merely the gravy. The “meat and potatoes” is your content. Your blog posts have to be informative and engaging to hook the readers by the eyeballs and keep them reading to the last word.
What Do You Need To Do?
If you’re writing about a niche that you’re passionate about, it will help to inject your enthusiasm into the content so that your passion comes through in your content. It should be almost contagious.
If you don’t write well, you need to outsource this task to a good writer to do it for you. It may cost a few dollars but this is money well-spent. Treat it as an investment. Your content will make or break your blog.
You could also ask popular bloggers in your niche to write a guest post for your blog. This will not only be a “breath of fresh air” but regular visitors from the guest blogger’s blog may very well drop by to see what their favorite blogger wrote. Some bloggers may do it for free while others may ask for a fee. You need to look at your budget then make that decision.
Always remember that when writing blog posts you should keep your visitor in mind. They are looking for good, useful and high-quality content. If you’re blogging about the latest movies, they will want to read reviews that are accurate and balanced. If you praise a movie to high heaven and it turns out to be a snooze-fest, you are going to lose credibility real quick.
Make sure that your post titles and headlines are eye-catching. Most of your battles are won or lost based on your headlines alone. If your headlines are thought provoking, exciting or controversial, you can bet the visitors’ curiosity will be piqued and they will read the rest.
Have Some Fun With Your Blog Posts!
We live in a world that is fast-paced and hectic, and people’s attention spans are fleeting. A multitude of distractions are constantly vying for our attention. It’s common to see people watching TV and at the same time looking at their smartphone and reading Facebook comments.
What does this mean to you?
It means that it’s becoming increasingly difficult to retain your reader’s attention. Even on YouTube, videos that are above 4 minutes often have lower visitor retention rates. People just lack the patience to sit through anything that requires them to focus on anything for any length of time unless they want to.
So make them want to!
To that end your posts need to be:
- fun
- informative
- interesting
Yes, that is a tall order and 2 out of 3 will probably get the job done. Bottom line, your posts must captivate your visitors and make them want to return to your blog.
To the extent possible, you want to shoot for the “infotainment” factor… information + entertainment. That’s what your blog posts should strive for.
Conclusion
If you can create a blog that is the go to place for current information and advice about your niche and it is fun to visit, you will build a loyal following to your blog over time and they will lap up whatever you put out.
It may not be easy at first, but it can be done. If your blog is your main source of income, it’s crucial that you do this in order to create a sustainable income from your blog.
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